Pia Jønsson

Pia Jønsson

Following the success of previous years, we will be blogging about live events at The Financing Forum for Kids Content in Malmö, Sweden, from March 15th to 17th.

So even if you may not be able to participate in the Opening Industry Day, which we present in collaboration with KIDS Regio, or the side programme or the pitching events, you may get an impression of what’s going on. This year we have asked Pia Jønsson, who is the owner of METAFOR and works in the field of transmedia concept development and storytelling, to blog ‘on the fly’.

I’m very happy that Annette Brejner has asked me to blog from The Financing Forum for Kids Content. The event is unique of its kind, and an extremely important creative platform for interdisciplinary collaboration on development and innovation of idea generation processes and cross media strategies.

From my work with cross media content creation on a daily basis, I know that user experience and user needs are the very most critical factors to achieve a successful implementation and reception of a solution, may it be a media product or a service design. The earlier you include the target audience in the process the better. It not only keeps you on the track. It also adds new creative ideas and perspectives to the project, which overall leads to higher quality. This is not new. Though often deselected due to timing or economic reasons. It may seem cheaper at first hand, and you may feel in full control with your idea, but much more expensive later on, when the concept is fully developed and you have to spend money to find out why it failed.

So personally I’m very excited about the opportunity to experience Paul Tyler and Thomas Vigild bringing in kids as co-creators in their ThinkJam. It will surely shed new light on how to create processes for innovative concepts that promote successful projects.

I am also looking very much forward to hear all the very well selected speakers on most relevant topics that will for sure be inspiring and mind blowing.


See you soon. Stay tuned!

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The Financing Forum for Kids Content

We have extended the Forum catalogue with commisioned, editorial articles, that shed light on issues we all need to tackle and understand more profound – and that thus can be read and digested even, when the Forum is over.

So here at our Blog – through each day The Financing Forum runs, is also YOUR chance to get an impression of The Digital Kids, get insight via a Special preview on the Digital Culture (R)evolution report, to learn more about the current gaming scene for kids in Don´t show it – Play it: How digital storytelling is levelling up and on how the use Big Data to understand and rely to your audience’ behavior in: Experience Skopes & Young Minds. We also cast a glance backwards to remind us of our heritage, so don’t miss the article Sex, death, feelings, science, religion, litterature, art and politics, The High Era of Swedish Children’s TV in the 1970’s



Neil Richards

Neil Richards

2014 we decided to add a blog to The Financing Forum for Kids Content. We asked Neil Richards to join us from the UK. He is a writer who works in all forms of Children’s media – pre-school animation, teen drama, console games, interactive, transmedia. He also has considerable experience of mentoring on labs which focus on pitching.

When Annette Brejner and Viola Gabrielli asked me if I’d like to blog the Forum this year I said ‘yes’ straight away. For two reasons:

First – I love coming to Sweden (I’ve been lucky enough to work on two games for Avalanche in Stockholm in recent years).

And second – I love the whole pitching process, which is at the heart of the Forum in Malmo.

For the last fifteen years or so I’ve been mentoring on all kinds of labs which utilise pitching as the essential tool for project development: PAL, PYGMALION, PILOTS, BBC LABS, Multi-media Labs, Cross-Media Labs, Storylab, Akademie für Kindermedien…

In that time we’ve seen an explosion of social media and digital, and a transformation in the relationship between content and audiences.

But at the heart of everything we do in the kids’ media space are still the same two words – Story and Character. Whatever the platforms, and whatever complex international co-production arrangements might lie behind a project, the audience just wants powerful stories and compelling characters.

Sounds easy, doesn’t it?

Well, before the Forum starts I’m going to chat to some of the key players who’ll be coming to Malmo to get their views on making kids’ media in a fast-changing digital world.

Then, as the Forum gets underway I’ll be blogging on events as they happen. So if you see me, just come and chat – I’m here to listen and share!